What is Fast Fashion?

What is fast fashion? The fashion industry used to have two seasons a year — one for spring/summer and one for fall/winter. Now, there are 52 seasons a year! Can you keep up? Here are four tips to dealing with fast fashion in a sustainable and ethical way. (Click the image below to watch video.)

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With today being the first of a new season, (happy spring!) how many fashion seasons do you think there are in a year? 2? 4? 52?

I heard this fact recently and it blew me away. The fashion industry used to have two seasons a year — one for spring/summer and one for fall/winter. Now, there are 52 seasons a year! That means basically one fashion season a week.

If you are a shopaholic, maybe that is good news for you! But if you are like me, that leaves you feeling incredibly overwhelmed. It’s just something that seems impossible to keep up with.

What is Fast Fashion?

By the time you buy something and wear it, it’s already outdated – who can keep up with that? It’s called “fast fashion” – and it’s the industry’s way of keeping you constantly shopping, buying things and making purchases.

The problem with this is that in order for us to consume (purchase) the clothing as quickly as it comes out, it needs to be at a price that is affordable. So we are seeing low prices on clothing so that everyone can keep up with it.

Here is the thing that we don’t see: the low prices on clothing comes at a high price. If the clothing is being manufactured and sold at a low price and is still profitable, then what is the cost of the material and the labor associated with putting the garments together?

It’s something to think about and if you want to dig into this deeper, there are a couple really good resources I would encourage you to check out:

  • Factory45 supports fashion designers that want to produce high-quality, ethically sourced garments
  • Fashion Revolution is an organization that has made it their mission to encourage transparency in the production of fashion and improve the conditions that laborers work under

Tips to Dealing with Fast Fashion

In the meantime, what are some things that we can do to look for another option to fast fashion? If you are like me and you don’t want to make an attempt at keeping up with it, here is what you can do:

  • Buy good quality, long lasting, sustainable garments. Look for companies that are transparent and ethical with their material and labor sourcing. You may pay more for this now, but it will last longer. And it will also promote healthy working conditions for laborers and the planet.
  • Dress for your own style, rather than trying to keep up with the trends. Check out our video on 3 Tips to Reclaim Your Style if you need a little help.
  • Educate yourself on the sourcing of material and labor conditions. Fashion Revolution is a great organization that promotes transparency in the fashion industry and is committed to improving labor conditions for workers. Follow them on social media.
  • Follow and promote sustainable practices such as clothing swaps. Trendy Trade is in several cities on the West Coast and growing. We would invite you to check out our list of events and join us at an upcoming clothing swap near you.

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READY TO FLIP YOUR FASHION?Click here to check availability for upcoming events in your area!